The process of creating a successful race car begins early in the year with the car's design. Before any tubes are cut and welded, the entire car is designed using CAD (Computer Aided Design) software. This allows us to integrate all the components together and resolve potential problems before manufacturing begins. We manufacture the majority of the parts on the car; parts such as the engine, shocks, and tires are purchased, but even with purchased parts a great deal of customization takes place. For example, while the engine is originally used on a Honda motorcycle, the complete intake, exhaust, fuel, and control systems are custom, leaving the engine design team with a great deal of freedom.
Auto racing provides a medium for companies and partners to promote their brand to an ever-growing audience that is unique and innovative compared to traditional forms of advertising. Through Formula SAE sponsorship packages, a company gains a return of investment through many unique forms. The Competition Aspect Every year competing at Formula SAE sanctioned competition, race cars are seen by countless students and industry professionals from national and international backg