Auto racing provides a medium for companies and partners to promote their brand to an ever-growing audience that is unique and innovative compared to traditional forms of advertising. Through Formula SAE sponsorship packages, a company gains a return of investment through many unique forms. The Competition Aspect Every year competing at Formula SAE sanctioned competition, race cars are seen by countless students and industry professionals from national and international backgrounds. By having your brand be in the spotlight throughout various Formula Student competitions in many North American markets like Michigan, California, Canada, etc., it allows a new market base to see your involvement
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